About us

Let us make your home improvement dreams a reality.

Backed by over 25 years of experience, First Choice Exteriors has been built upon the pillars of quality and customer satisfaction. Our unwavering commitment extends beyond providing exceptional exterior renovation solutions; we aim to simplify the entire process for homeowners. With a dedicated team experienced in all aspects of the roofing industry, we're here to support you every step of the way. Leave the hard work to us while you sit back and watch your dream home come to life.
25
+
Years of
Experience
4500
+
Total
Projects
4200
+
Happy
Customers
Our Team

Meet the Team

Mark Willier
Founder & CEO 
Mark Willier

Mark Willier
Founder & CEO 
Mike McCain
Partner & General Manager
Mike McCain
Mike McCain
Partner & General Manager
Phil Paradise
Field Manager
Every claim is important to me. No matter how big or small the claim may be, I always promise to handle it with the utmost professionalism and efficiency.

Born and raised in Victoria, MN, I was brought up as the son of a contractor. My fathers motto was ‘treat every job as if it’s your own home’ so after attending St. Mary’s University of Minnesota for 4 years, I jumped right into the exteriors sector of the construction industry in 2011.

I joined First Choice Exteriors in 2013 working with homeowner associations and commercial management companies in resolving large loss insurance claims.
Phil Paradise
Field Manager
Dave Mack
Field Supervisor
Dave Mack
Dave Mack
Field Supervisor
Casey Fryer
Field Supervisor
Casey Fryer
Casey Fryer
Field Supervisor
Jesse Nusbaum
Field Representative
Jesse Nusbaum
Jesse Nusbaum
Field Representative
Carl Clark
Field Representative
Carl Clark
Carl Clark
Field Representative
Alex Peterson
Field Supervisor
Alex Peterson
Alex Peterson
Field Supervisor
Sean Morrison
Field Supervisor
Sean Morrison
Sean Morrison
Field Supervisor
Preston Willier
Prodution Supervisor
Preston Willier
Preston Willier
Field Representative
Brooke Willier
Director of Marketing
Growing up alongside First Choice Exteriors, I've seen firsthand all the amazing work they've done. As a family-run business, it’s always felt like a second home to me. Born and raised in Minnesota, I lived primarily in Carver until my family moved to Mound. I later headed to San Diego to pursue my bachelor's in business and finance. Now, as the Director of Marketing at First Choice Exteriors, my goal is to share our story with the community in a meaningful and impactful way. I understand the value of community, the importance of family, and the need for educational content. I'm excited to contribute to our continued success and help our family business thrive.
Brooke Willier
Director of Marketing
Our Story

Transforming homes since 1999

With over 25 years of experience in the roofing industry, Mark Willier's passion for craftsmanship and commitment to customer satisfaction have been the driving forces behind our success. What began as a humble vision to revolutionize the home improvement industry has evolved into a trusted name synonymous with quality, reliability, and professionalism.
From seamless gutter installations to roof repairs, siding replacements to window installations, our team of experts is here to provide personalized solutions tailored to your unique needs. We understand the challenges and stresses of being a homeowner, which is why we approach every project with honesty, integrity, and attention to detail.
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Mission & Values

Your Trusted Partner for Your Home

With over 25 years of experience in the roofing industry, Mark Willier's passion for craftsmanship and commitment to customer satisfaction have been the driving forces behind our success.
See what our clients say

Unmatched Quality

Our team of highly skilled professionals utilizes top-rated materials and industry-leading techniques to ensure the highest quality results for your home exterior renovations.

Top-Rated Products

We partner with only the best building suppliers in the nation and we are proud to be Master Elite Certified by GAF, the largest manufacturer of American made building supplies.

Transparent Process

From the initial consultation to the final inspection, we keep you informed at every step, providing honest advice and guidance to ensure a smooth and stress-free experience.

Customer Satisfaction

Our satisfied customers testify to our commitment to delivering exceptional results and unparalleled customer service.

Latest Reviews

First Choice Exteriors delivered exceptional service from start to finish. Our new roof not only looks great but also withstands harsh weather conditions with ease. Highly recommend!
Sarah Davis
Homeowner
Highly recommend!
First Choice Exteriors delivered exceptional service from start to finish. Our new roof not only looks great but also withstands harsh weather conditions with ease.
Davis Brus
Homeowner

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